Trust M
Department of Computer Science
Aalto University
Trust-M is a research project that aims to create trustworthy digital public services for better integration of migrants in Finland.
       The visual identity intends to show a warmer side of digital services and research. The logo uses + to symbolize trust and inclusivity, while also representing the letter T. The round corners and lowercase letters create a more approachable and soft appearance.
        The warm color palette and delicate secondary graphic elements help bring the identity together. The secondary elements, derived from the same construction as the logo, are representative of human movement.

Visual Identity, Social Media Design

The playful delicate elements are based of human movements and create harmony through contrast with the bold logo.

The typographic treatment represents trustworthiness through its clarity and subtle playful details in the letterforms.