The overall visual identity of MM revolves around the contemporary logotype. The typographic treatment in the logotype uses the idea of movement and interplays with shades of black. The dark color palette is used to add the mystery element that is often associated with folklore and mythology.
For the exhibition Chapter 2: The Darkroom, the visual identity is supported by the eerie, luminous photographs. The website continues this approach, aiming to give the viewer an experience of being in the space with the artworks.
Visual Identity, Digital Design