Muniba RasheedSelected WorksResearch

Information

Nokia Design Archive
Aalto University Visual Identity Design
Website DesignNokia Design Archive is a research project at the Department of Design at Aalto University. The project investigates the role of design within Nokia between 1995-2015 by utilizing a unique and previously unseen archive.

Inspired by the archive, the visual identity draws upon the playful retro-futurist elements from the old designs and concept drawings. The colour palette revives the iconic Nokia blue with a contemporary approach while the secondary elements and typography represent the playful approach that was integral to Nokia’s designs in the 90s.